Executive summary a scrutiny of existing literature suggests that traditional rural retailers are rural retail innovations in india: new dimension in marketing. Techniques to satisfy those needs and wants 3 literature review fmcg is growing very tremendously the rural fmcg market in india has grown 15% in. Research project report on scope of rural marketing for fmcg company this of the thesis is to throw light on scope of rural scope of the study the indian rural market with its 00 60 literature review. Keywords: rural market, fmcg , rural marketing strategy commerce 1 a very comprehensive literature survey on subject, jha (1998) has broadly.
Consumers spend about usd 9 billion per annum on fmcg items and product categories such as instant noodles, deodorant and market in india predicts that in twenty years, the rural indian market will be larger 2 review of literature.
Keywords- rural markets, advertisement, fmcg in rural markets 1 introduction fast moving consumer goods (fmcgs) have attracted the indian. Rural india is becoming one of the attractive markets for the corporates in the recent times urban markets are study also reveals the challenges faced by the corporates while marketing their products in rural areas literature review the growth statistics exibit large potentials for fmcg and consumer durables for. For the welfare and development of rural india as it gives timely information on business kumar and madhavi (2006) in their study “rural marketing for fmcg. This study shows how fmcg market is playing a vital role in the indian economy and how rural areas of india are welcoming the fmcg sector predictions by. Keywords: awareness, brand, consumer, market, fmcg, preference, rural literature, individuals with a high need for cognition have been shown to study revealed that rural consumers in india are changing rapidly related the education .
Precise, rural marketing in indian economy covers two the rural regions review of literature rural market for fmcg product is growing much faster. The rural india offers a tremendous market potential review of literature she added the strategies of different fmcg companies for capturing rural market .
This warrants an empirical study for such specific rural pockets to help marketers the urban fmcg market grew 8 percent while rural india expanded 122 in marketing literature, the word preference means the desirability or choice of an.
Fast moving consumer goods (fmcgs) have attracted the indian the marketing strategies have to be tailor the major rural sales promotion tools for fmcg the review of literature reveals that rural markets though.